The average first-page result on Google contains 1,890 words
Long content ranks better. But most small businesses struggle to create even a few hundred words. It is next to impossible to compete with the competition when they are write more and better content.
Going along with the fact that 50% of search queries are longer than four words, your users are looking for something specific. So, give them all of the details they’ll need to know on that topic.
Another nod to ‘quality over quantity.’ Don’t write 1,900 words because we told you so, write 1,900 words because your product or service offering is that important for your customers. Today’s consumer wants to read all the facts.
(Source: Backlinko, 2016)