72% of consumers who did a local search visited a store within five miles

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To the point above, of those increased ‘near me’ searches, those individuals actually visited the store. Not only will you show up in search, but they’re more likely to show up to your store.

Service providers get this point without much difficulty, but this also applies to businesses that sell products nationally. Ranking on Google for product based search terms locally first is easier and will help your website with increased traffic. More traffic means more attention from the search engines.

(Source: WordStream, 2016)

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