50% of search queries are four words or longer.
Long gone are the days of one or two word searches, your business must look at capitalizing on longer keyword search phrases to capture new business. Competition in the marketplace (even with service providers out of your area) is pivotal for business growth.
It’s the difference between “landscaping” and “landscaping service provider” or “Local lawn care landscaping service.” See how those last searches are so different? There is a different intent and goal and the user expects different content between the three.
(WordStream, 2016) (Source: https://www.hubspot.com/marketing-statistics)