What can you do with a business podcast?
Podcasting for Thought Leadership - Are you a leader in your industry and wish to expand your reach? Adding a podcast to your business marketing effort is better than exhibiting at trade shows because your message can be indexed and generate search engine traffic. We can help you turn company white papers into an audio library your target market can listen to on the go.
Podcasting for Campaign Awareness - Do you have something important to tell the world? Do you want people to have on-going access to your message? Podcast is a powerful medium that allows easy sharing of information. While video is great with the photos, if your target market is too busy to sit for a 20 minute video presentation, audio presentation available anywhere via a cellphone gives you a powerful tool in your campaign arsenal.
Podcasting for Business Development - Do you network for business weekly? Are you disappointed with the leads? Adding a podcast gives your business networking a very personal connection with your target customers. Inviting other businesses on your program to talk about their business builds strong relationships that lead to increased leads.
Podcasting for News & Analysis - Are you someone who identifies trends early? Use your podcast to communicate your vision with the world. The portable nature of podcasting allows content to be digested in places video can never be used. Never underestimate the power of people walking in the park listening to your ideas!
Podcasting for Personal Brand Development - Sure you could write a book, but why not speak the story? Podcasting series based content is among the most popular audio content consumed on the internet. If your story is a brand then developing a podcast people can follow can give your brand that extra boost you’ve been looking for.
Your business has a unique story, but with all the internet clutter, it is very difficult to get noticed. A Podcast production is an excellent marketing vehicle to attract new audiences and build strong relationships. It also builds valuable inbound links to your business website, and can also generate a positive revenue stream as advertiser income.
Zenith Exhibits Studios Provides full service podcast and video production services, including:
- Topic Development
- Recording & Editing
- Publishing & Hosting
- Marketing & Sponsor Development
The process all begins by talking one-on-one to learn about you, your company, your goals, and your target customers.
If it looks like a Podcast production or audio/video asset would help you and your business, the next steps involve developing content to support the production. No matter if it is a onetime publication or a weekly program, we help you develop engaging content that helps promotion you, your business, and your effort or cause.
Your production might be about your company, or maybe a channel about something of personal interest that your business could be a sponsor. We've worked with political causes, business endeavors, and hobby productions. There is no production too big or too small that we'll consider. Call us today to schedule a free consultation. (208) 209-7170.
Once we have your channel defined, we help you with the script and production development. For some clients this is as far as they need us to assist, for others they write and record the episode and we edit the files, and for others we handle everything including scheduling studio time and editing everything.
With the approved episode, we handle publishing and promoting your production to increase listenership and even sponsor opportunities (if that fits your desired goals.)
We provide you an opportunity to talk with us without obligation. Complete the form on this page to set-up a no-charge 45-minute one-on-one meeting/phone call. During this call/meeting, we'll explore your idea, production goals, target audience, and content opportunities.
You can also call our office to set-up a time for our initial consultation. we can be reached at (208) 209-7170.
If it feels right for both of us, then the next step is to develop a production schedule and budget for your project.