MD009 – Guerrilla Marketing in the Digital Age
The dream of the world-wide web was very inexpensive business marketing opportunities. History being the best teacher, that vision didn’t really pan out. Instead, good old fashion hard work still holds true. However, in 1984 Jay Conrad took the business world by storm with his Guerrilla Marketing book. Over the last 35 years, the ideas of Guerrilla Marketing have been tried in the digital world, some efforts more successful than others. Today’s podcast explores Guerrilla Marketing in the digital age and gives small business owners tips for maximizing marketing effort while minimizing costs.