E120 – Is Your Business Ready for the Holidays?

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The holidays are fast approaching. In this most unusual year of 2020, summer has flown by us and we’re now, unbelievably, in the month of Halloween, which means savvy small businesses are already looking ahead to the holiday shopping season. And that doesn’t mean JUST Christmas! Black Friday, Small Business Saturday and Cyber Monday all count. And of course, there’s  Thanksgiving, too!  Smart businesses have reviewed data from last year to determine what promotions worked versus those that did not. They have defined and set sales goals, optimized their websites for desktop and mobile devices, and created marketing campaigns targeted to their ideal shopper. Is YOUR business ready for the holidays? Ed and I will light a fire under you on this episode of The Business Buffet!

For Small Business Saturday on November 28th make sure to add your business to the Shop Small map, and take advantage of free promotional materials available to small businesses.

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