E118 – What Does Customer Service REALLY Mean?
If there is one thing consistent in business, it’s that virtually ALL businesses THINK customer service is what separates them from their competition. Like the word ‘branding’, however, the words ‘customer service’ also has a different meaning to different people. In the past, people chose which companies they did business with based on price, or the product or service offered, but today the overall experience is often the driver. Is your business catering to the customer experience? On this episode of the Business Buffet, Ed and I will talk through and walk through some very important things to consider implementing before you start telling people YOUR customer service is second to none.
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