E106 – When You’re Forced to Mix Business with Politics

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Historically, it’s usually a gamble when businesses speak out about anything, but now with social media’s pervasiveness, vast reach and viral potential, brands are now put under a new global microscope.  In today’s divisive social and political climate, brands face unprecedented challenges when engaging with consumer audiences on social platforms.  As hot-button issues dominate headlines, many businesses and brands have struggled to navigate today’s biggest, and sometimes most controversial, conversations. On this episode, Ed and Phil will talk about how to navigate your business when you are thrust into the political spotlight when all you really want to do is serve your community by selling your products and services.

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