What are the benefits of Internet Radio (Podcast) Advertising?
✔ Large Reach
Over 100 million Americans 12+ listen to podcasts each month.¹
✔ Strong Brand Recall
80% of podcast listeners were able to name the advertised brand and 61% bought a product or service from a podcast ad.²
✔ Strong Conversion Rates
Podcast channels drive an average 34% lift in conversions, as compared to an average 2.6% lift across non-podcast channels such as digital display (1.1%), print (2.4%), and linear TV (3.1%).³
✔ Highly Educated
Monthly podcast listeners have higher education (53% with 4-year college degree or more) than the average U.S. population (39%).⁴
✔ High Household Income
Monthly podcast listeners have a higher household income (41% with $75K+) than the average U.S. population (29%).⁴
- The Infinite Dial 2020 by Edison Research and Triton Digital
- Midroll Media Podcast Listener Recall Study 2016
- 2020 PODCAST ATTRIBUTION: Using Mixed Methodologies to Set the Stage for Future Success by Claritas and Market Enginuity
- The Podcast Consumer 2019 by Edison Research and Triton Digital
Why is Zenith Exhibits Offering Internet Radio Advertising?
A few years ago I witnessed first hand the effects of Google censoring a business website. A business was referred to me to help with a search optimization problem. In my research, I found Google had devalued the search term "gun". This antique gun dealer was left high and dry because people at Google felt "Guns" was bad and access should be limited.
I got mad! I searched for a way around Google censorship. Fortunately, I've been in business a lot longer than Google and remember how to build relationships with new customers. Zenith Exhibits has always been a full-service marketing firm that advised our clients to have multiple ways to reach a target audience. While search engine optimization is preferred, the list of keywords Google has banned is getting longer and longer every day.
Being an avid AM radio listener, I love radio advertising. I was just about to pull the trigger on an affiliate relationship to aid my clients when Internet Radio (otherwise known as Podcasting) was suggested to me by a friend. I knew about podcasting but never considered it a viable commercial option.
Not only is Podcasting a viable commercial option, but it is MUCH better than radio. Hosted presented advertising makes for strong listener affinity. My research showed podcast listeners pay attention to ads...this is because they want to know their favorite podcast production will continue; so they support those who support the podcast.
Podcast ads are endorsements
For this reason, I vet every advertiser on one of the channels produced by Zenith Exhibits Studios. We build long-term relationships with advertisers so that our internet radio listeners can feel comfortable with the offerings. There is limited advertising space and with six podcast productions, we have an excellent mix of audience options.
Advertisers are given the opportunity to focus their ads on a single program or to be split across multiple programs. Our advertising rates are charged as a monthly service based on the number of pre-roll, mid-roll, post-roll, and website banners you request.
It is mission critical that sponsor relationships be multiple months so that our listeners don't get the feeling that a sponsor is just a one and done thing. The relationship we've built with our listeners is the type you are counting on for consumer loyalty. So it makes sense that we protect both sides of the advertising relationship.
Advertising contracts are written in three-month lengths and are very affordable for small business budgets. Complete the form on this page to set up a phone or (if possible) an in-person meeting to discuss the possibility of forming an advertising relationship.